Bilingual Global Creative Lead with 20 years of experience in three different markets (Latin-America, U.S. Hispanic and General Market) on agency, client and product side.
Currently working at Shopify, leading our Scale Creative Portfolio; creatively directing teams of designers and writers building Marketing Campaigns for products that enable our merchants to sell globally.
Experience managing creative teams, both internally and externally when working with agencies, production houses and specific partners.
Passionate about E-commerce, Creativity, Leadership, Team Building and Collaboration.
Award Show jury in multiple festivals and publications including the One Show, New York Festivals, El Sol and Fiap among others.
Father of Lucca. Current diaper change time to beat: 18 seconds.
EXPERIENCE
SHOPIFY – Global Creative Lead | Shopify Scale
January 2021 - Present
Creative Lead for Shopify’s Scale portfolio; creatively directing teams of designers and writers building Marketing Campaigns for products that enable our merchants to sell and scale globally including Shipping, Markets, Taxes and Shop Promise.
AMAZON, Seattle – Digital Creative Director | Vertical Lead
June 2021 - January 2022
North America Custom Ads Vertical Lead, overseeing the CPG/Grocery brands portfolio including Coke, PepsiCo, Mars & Nabisco, among others. Manager with a fast-growing team, creating measurable Ad Solutions based on audience insights.
November 2017 - June 2021
Global Creative Lead for Amazon Prime | Alexa Integrations, leading teams in the US and UK as well as management of business and external partners/agency relations. Social Creative Lead in the multi-awarded Super Bowl campaign “Alexa Loses Her Voice” and Global Creative lead for Amazon Music “A Voice is All You Need” platform. Marketing for product launches include Amazon Music HD and Fire TV Cube. Winner of the first ever Cannes Lions for the Amazon brand.
OGILVY, Chicago – Global Creative Director
September 2015 – November 2017
Digital creative lead for the City of Chicago including the launch of their onechicago.org e-Commerce initiative. Integrated Global Creative Lead for SC Johnson, leading 5+ creative teams. Brands include Kiwi Quality Shoe Care and Mr. Muscle. Global project pitch wins for Dove, Samsung and Cisco. D&AD Yellow Pencil and Gold Lion for Kiwi “Portraits Completed” campaign.
ENERGY/BBDO, Chicago – Social Associate Creative Director
June 2014 – September 2015
Social team lead for SC Johnson. Brands include Windex, Drano & Raid. Responsible for concepts, idea development, client presentations and production for 5, Extra and Orbit Gum.
Awards include Webby wins for Windex and Epica wins for Raid.
SAATCHI & SAATCHI CONILL, LA – Associate Creative Director
July 2013 – June 2014
Multicultural lead for Toyota brands. Social lead for the 2014 Super Bowl Toyota Highlander launch featuring The Muppets and Terry Crews.
LEO BURNETT LAPIZ, Chicago – Senior Copywriter
January 2010 – July 2013
Multicultural copywriter lead for Allstate. Responsible for the North America Launch of Gain Flings and Nintendo Wii – including the Wii Micro-site and exclusive e-Commerce launch.
LEO BURNETT, Colombia – Senior Copywriter
January 2008 – August 2009
Copywriter lead for McDonald’s. Winner of first ever Colombian Cannes Lions for DIRECTV.
SANCHO/BBDO, Colombia – Copywriter
February 2007 – January 2008
Copywriter lead for Sony and Pepsi Latin-America.
LOWE/SSP3, Colombia – Copywriter
December 2004 – February 2007
Copywriter for Axe, Renault and SABMiller. Career first Cannes Lions Shortlist in 2005.
BLUR INTERACTIVE, Colombia – Creative Director | Partner
December 2000 – January 2008
I started this interactive shop during college to figure out digital, before it was a thing. Remember Flash MX? We created over 30 webpages with it including Volkswagen, Audi and Nokia.
EDUCATION
Berlin School of Creative Leadership, Berlin
Executive MBA in Creative Leadership | 2018 – 2021
Chicago Portfolio School, Chicago
Copywriting as a second language | 2008 – 2009
Javeriana University, Bogotá
Social Communications | BA in Advertising | 2000 – 2005
BRANDS
Worked with some outstanding brands through the years including:
RECOGNITION
Awarded multiple times in the biggest advertising awards such as:
PRESS
Featured in multiple publications including:
SKILLS
Creative Direction | Management | Design | Marketing | UX | Problem Solving | Team Leadership | Figma | Collaborative Problem Solving | Marketing Strategy | Copywriting | Creative Strategy | Creative Development | Social Media | Digital Media | Radio | Television | Storytelling | Digital Strategy | Interactive Advertising | Art Direction | Branding | Graphic Design | Mobile | Public Speaking | Photoshop | Illustrator | Google Workspace | Microsoft Office | Discord | Midjourney | Fellow | Asana | Keynote | Workplace | Slack
SPECIALTIES
Advertising | Creativity | In-House | Social Media | Brand Strategy | Above and below the line | B2B | Design Management | UX | Product Design | Mobile Design | Sustainability | Interaction Design | Digital Media | Usability | Web Services | E-Commerce
LANGUAGES
Spanish (Native)
English (Good as native, but with a Colombian accent)
Italian (Wannabe italian also with Colombian accent)
*A message for HR folks:
No need for visa sponsorship; I have a Green Card.
