Kaptura is an engaging game where gamers play as the goalkeeper and with the tap of their fingers, they are able to protect their team's goal.
Users are able to share their experience on social media and make it to a daily top ten chart.
The campaign also included an interactive rich media banner where, during a penalty kick, users were able to decide which side Memo would jump to make a defense + The now extinct "Facebook Connect" where the user would see themselves as the goalie + An all new dedicated website designed for the campaign.
