The introduction of Amazon Music HD called for a unique approach to emphasize the power of high-definition music. And who could better embody this than The Beatles, with the original sounds of the instruments they used in Abbey Road Studios before the advent of digital music?
We collaborated closely with The Beatles, Apple Corps, and Sir Paul McCartney to guarantee the authenticity of every detail, including the very instruments that played each note, strum, and beat from "Maxwell's Silver Hammer" to "Polythene Pam."
Our creative approach visually and sonically unveiled each layer of vocals and instrumentation, illustrating the advantages of HD sound and how music is truly meant to be experienced. This campaign won Silver at the Clios. Big thank you to BUCK for this amazing collaboration.
OOH
Digital Display
social
Knowing how rich the story of this song and album is, we proposed to use Instagram stories to get even deeper into the details and the story behind the song. As the video played, people could tap to pause and read about it every step of the way.
