Four artists. Four worlds. One voice-led campaign.
Amazon Music · Campaign Platform
Amazon Music
Film & social
BUCK · Artists & their teams
A Voice Is All You Need brought artists’ voices to life through distinct animated worlds. Working with BUCK and the artists’ teams, we shaped each film around the music, personality, and creative point of view of its performer.
Social gave fans ways to participate beyond watching: exclusive products, giveaways, hidden details, and original art.
Each artist called for a different approach, while the voice remained the thread connecting the campaign.
The Lady Gaga collaboration connected music, beauty, and fan participation. Around the launch of Haus Labs, we created an exclusive lip-crayon color featured in the campaign. Fans who engaged with the Instagram lips stickers received an invitation to pre-order; the exclusive color sold out.
Taylor Swift’s team helped shape the film around You Need to Calm Down. The collaboration continued into a signed-poster giveaway on Twitter and an Instagram activation inviting fans to find Easter eggs, including celebrity cameos and her cat.
For Sun Come Down, we stayed close to Chance’s Chicago roots. With BUCK, we chose black-and-white, frame-by-frame animation rather than CGI. After seeing the cut, Chance re-recorded the a cappella to fit the visuals.
For Underdog, Alicia proposed collaborating with the artist Swoon. Working with BUCK, we combined elements from Swoon’s work into an animated narrative. Swoon also created an original portrait of Alicia, transformed into limited-edition signed prints for an Instagram giveaway.
