The Campaign
Starts at Arrivals.

01 / THE IDEA

As a Platinum Sponsor at SuiteWorld, BILL needed to introduce its Accounts Payable/Receivable and Spend & Expense offerings, attract attendees to the booth, and encourage product demos.

With competition intensifying each year, I advocated for rethinking where we met the audience. Nearly everyone had to fly to the event. Instead of waiting until the convention center, we started the conversation at the airport.