I am a Creative Director with 20+ years of experience leading global creative teams in brand development & design. I have a proven track record in building and managing high-performing advertising and design teams. My expertise spans across various sectors, including tech, e-commerce, mobile, and AI. I specialize in crafting award-winning campaigns that drive user engagement and business growth, as well as designing UX/UI interfaces focused on data-driven strategies. My robust experience includes collaborating with global creative, content, and design teams, production houses, and creative agencies, both in-person and remotely. Beyond my professional achievements, I am deeply passionate about fostering creativity and maintaining a healthy lifestyle through working out. Most importantly, I cherish my role as a parent to my three-year-old, Mr. Lucca.

  • Agency experience includes Ogilvy, BBDO, Leo Burnett, Saatchi & Saatchi and Lowe. Client side experience includes Amazon and Shopify.

  • Award Show jury in multiple festivals and publications including the Art Director’s Club, One Show, New York Festivals, El Sol and Fiap among others.

Selected Achievements

  • Transferred from Colombia’s Leo Burnett office to Chicago’s headquarters, to run the Allstate Hispanic account.

  • Strategized the “One Chicago” interactive brand platform for the City of Chicago, which is still implemented today.

  • Created the multi-awarded “Portraits Completed” campaign for Kiwi Quality Shoe Care, giving SC Johnson their first Gold Cannes Lion and Yellow Pencil at the D&AD.

  • Awarded Amazon’s first ever Cannes Lion for “Alexa Loses Her Voice” Super bowl Interactive Social campaign.

  • Implemented and ideated Amazon’s Prime current Global brand positioning “Prime Changes Everything.”

  • Led and directed the design for two of the most important products in Shopify’s history to date: Shop Promise and Shopify Markets Pro.

  • Earned the #5 most-awarded Creative Director in the World according to The Drum.

BRANDS

Worked with some outstanding brands throughout the years including:

RECOGNITION

Awarded multiple times in the biggest advertising award shows such as:

PRESS

Featured in multiple publications including:

SKILLS

Creative Direction | Management | Design | Marketing | UX | Problem Solving | Team Leadership | Figma | Collaborative Problem Solving | Marketing Strategy | Copywriting | Creative Strategy | Creative Development | Social Media | Digital Media | Radio | Television | Storytelling | Digital Strategy | Interactive Advertising | Art Direction | Branding | Graphic Design | Mobile | Public Speaking | Photoshop | Illustrator | Google Workspace | Microsoft Office | Discord | Midjourney | Fellow | Asana | Keynote | Workplace | Slack

SPECIALTIES

Advertising | Creativity | In-House | Social Media | Brand Strategy | Above and below the line | B2B | Design Management | UX | Product Design | Mobile Design | Sustainability | Interaction Design | Digital Media | Usability | Web Services | E-Commerce

EDUCATION

Berlin School of Creative Leadership, Berlin

Executive MBA in Creative Leadership | 2018 – 2021

Chicago Portfolio School, Chicago

Copywriting as a second language | 2008 – 2009

Javeriana University, Bogotá

Social Communications | BA in Advertising | 2000 – 2005

LANGUAGES

Spanish (Native)

English (Good as native, but with a Colombian accent)

Italian (Wannabe italian also with Colombian accent)


CITIZENSHIP

Colombian | American