As Creative Director for the Revenue Advertising Pillar Hub at Discord, I lead the Brand Creative team responsible for campaigns across Quests, Nitro, Shop, and Partnerships. I collaborate with Product, Marketing, and Communications to deliver work that builds brand affinity, drives engagement, and grows revenue.
Key highlights include:
Discord Orbs Launch | Shaped strategy and creative from concept to UX for Discord’s new virtual currency, reaching 1.2M users in 24 hours, generating 93K Orbs earned, and securing 160M+ press impressions.
Quests Marketing Implementation | Developed rewarded ad experiences designed to ignite gameplay. Players actively watch or play to earn rewards in a native way, making discovery seamless and engaging.
Video Quests Launch | Delivered asset support and go-to-market creative for the launch of Video Quests across both mobile and desktop.
Nitro Reverse Trials Campaign | Surpassed revenue and conversion targets, generating $2.4M (vs. $1.6M goal), adding 80K incremental subscriptions, and driving a 60% lift in conversion.
Events & Activations | Led creative development for major moments including GDC, Cannes Lions, IAB, Advertising Week New York, and Discord’s 10th Birthday.
Creative Leadership | Mentor and inspire a multidisciplinary creative team, fostering craft excellence and career growth.
To launch the reimagined Nitro membership featuring HD streaming, custom emojis, larger uploads, and expanded profile customization, we brought Discord’s beloved character Wumpus to life in a new way. Partnering with LeCube & Psyop, we created a high-energy 2D animation that showcased Wumpus’ transformation into a fully powered Nitro form. The visual style blended fluid, dynamic motion with crisp design and bold lighting, drawing inspiration from iconic action-anime transformations like Saint Seiya and Sailor Moon.
Events are one of the most powerful ways we share Discord’s story — creating cultural moments, strengthening partnerships, and bringing product launches directly to our communities. Each activation reimagines our dev and ad solutions as social, tactile IRL experiences: part discovery hub, part nostalgic escape. Inspired by Blockbuster, GameStop, and Tower Records, we design spaces that feel both familiar and future-facing, encouraging connection while spotlighting our newest offerings.
Alongside the physical experience, we build intuitive splash pages that extend the event’s aesthetic online, plus custom merch and giveaways that audiences genuinely love.
Highlights include GDC, Discord’s 10th Birthday, the Discord Orbs launch @ Cannes Lions featuring Anderson .Paak, IAB, and NY Advertising Week.
Background video created in partnership with The Heist to celebrate gaming culture and launch Discord Orbs during Anderson .Paak’s performance at Influential Beach, Cannes Lions. The piece drew from beloved gaming genres; from medieval realms to cozy comfort games to gritty industrial shooters, with collectible Orbs hidden throughout as a nod to Discord’s newest feature.
To celebrate Discord’s 10th anniversary, we revived Discord’s original map and transformed it into a scavenger hunt across four unique realms. Each world invited fans to explore, uncover hidden easter eggs on social, and win prizes like free Nitro and exclusive merch. And in true Where’s Waldo? fashion, we hid Wumpus in every scene, challenging the community to ask the ultimate question: Where’s Wumpus?
📍 Cozy Pixel Park
📍 Tomb of the Dead Server
📍 Victory Sociale
📍 Final Battle
