TEAMRevenue Advertising · Brand Creative
FOCUSOrbs, Quests, Nitro & partnerships
01 / THE IDEA
At Discord, I led the Brand Creative team supporting the Revenue Advertising pillar, working across Quests, Nitro, Shop, and partnerships. We collaborated with Product, Marketing, and Communications to connect brand affinity with engagement and revenue.
The work ranged from strategy and creative for the Orbs launch to rewarded advertising experiences, product campaigns, and live events.
02 / THE EXPERIENCE
For Discord Orbs, we shaped the experience from concept to UX around a new virtual currency. Quests made discovery participatory: players could watch or play to earn rewards, with launch creative supporting both desktop and mobile experiences.
CAMPAIGN / FUEL YOUR DISCORD
To introduce the reimagined Nitro membership, we partnered with LeCube and Psyop to transform Wumpus into a fully powered Nitro character. The film combined dynamic 2D animation, crisp design, and bold lighting, with inspiration from classic action-anime transformations.
EXPERIENTIAL / GAMING CULTURE, IN REAL LIFE
At GDC, Cannes Lions, IAB, Advertising Week New York, and Discord’s 10th Birthday, we turned developer and advertising solutions into tactile experiences. References to Blockbuster, GameStop, and Tower Records informed spaces designed for discovery, connection, and play.
For the Orbs launch at Cannes Lions, a film created with The Heist accompanied Anderson .Paak’s performance. Its gaming worlds hid collectible Orbs throughout.
