Nico Mejia

Executive Director of Creative & Design

Executive Creative Director with over two decades of expertise in spearheading global brand development and design. Renowned for leading high-caliber, multidisciplinary teams in tech sectors, I excel in crafting data-informed UX/UI designs and delivering award-winning campaigns that boost user engagement and business growth. My approach integrates AI to revolutionize creative strategies, while my bilingual capabilities enhance my deep connection to the Latin American market. I am committed to elevating brand presence through innovative digital and social media strategies, alongside a strong emphasis on mentorship and upholding creative excellence.

The ‘Alexa loses her voice’ campaign was a two-week customer experience meant to demonstrate how Alexa is irreplaceable. It was a massive team effort, but my small team was tasked with building out the social and on-device experience. Giving a nod to the TV spots, we re-programed Alexa to actually lose her voice in the real world. She still functioned but just a little differently.

Over a million customers discovered Alexa was losing her voice on their own Echo devices at home. When customers asked, “what’s wrong Alexa?” it unlocked 60 new on-device interactions, including replacing Alexa’s voice with celebrity voices. We also created over 200 pieces of social content, all demonstrating what life would be like without the world’s favorite voice assistant. With millions of interactions with on-device Easter eggs, and over 1.5 billion media impressions, we proved that there’s only one Alexa.

This campaign was #1 in USA Today’s Ad Meter, YouTube Adblitz Winner, and won multiple awards including Amazon first ever Cannes Lions, Clio’s, and One Show’s.

#Superbowl #Social #UI #Film #Campaign

The Shop App by Shopify, is a digital shopping assistant that makes it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love. Shop takes care of the little extras to make online shopping more personal and convenient. The app also helps businesses sell more by making it easier for customers to buy, making it a very special product for both merchants and retail customers.
Please visit https://shop.app/ to learn more about the best way to shop from your phone.

#Design #UX #OLV #Mobile

Amazon Music is a premium service with millions of songs and playlists. To build momentum around the service, we launched the "A Voice is All You Need" campaign platform.

It showcases powerful vocals and the simplicity of voice with Alexa, featuring artists like Ariana Grande and Kendrick Lamar. The campaign highlights Amazon Music's lead in voice innovation over rivals like Apple and Spotify. We expanded the campaign with top talent like Lady Gaga and Taylor Swift, and created new ads in-house. in partnership with Buck and Mekanism for digital and social channels.
The campaign won Gold at the Clios as well as in-book at D&AD.

#Film #OLV #Social #Campaign

Markets is one of the most important products Shopify offers. It allows merchants to sell their products around the world while we handle all the complexities like taxes, currency exchanges, translations, market-specific content, etc. It’s a beast of a product, and landing on a robust yet simple landing page was not an easy task. In fact we had to re-do it multiple times until we finally landed on a very robust design system.
Please visit https://www.shopify.com/international to learn more.

KIWI, the world's leading shoe care brand, had just launched a campaign emphasizing the importance of shoes in achieving success. To showcase this, we curated a unique art exhibit featuring famous portraits with the lower halves completed, showcasing the shoes of iconic figures.

Each portrait was meticulously illustrated to match the original artist's style, color, and lighting, then textured and printed on canvas for a seamless appearance.
We also partnered with Docent, an art education app, to allow users to view the completed portraits by scanning the originals or reproductions, learn about KIWI, and purchase related products.

To bring the gallery experience to the public, we utilized bus shelters near famous art museums, offering a digital audio guide through users' phones, thus transforming famous art into KIWI ads.

Prime Day, a two-day global shopping event exclusively for Prime members across 21 countries, has evolved from an Amazon birthday celebration to a worldwide phenomenon.

For its seventh year, we broke away from the traditional cardboard world format and introduced a live-action campaign aligned with our brand positioning, "Prime Changes Everything." This fresh approach featured strategic touchpoints to engage Prime members like never before.

The introduction of Amazon Music HD called for a unique approach to emphasize the power of high-definition music. And who could better embody this than The Beatles, with the original sounds of the instruments they used in Abbey Road Studios before the advent of digital music?

We collaborated closely with The Beatles, Apple Corps, and Sir Paul McCartney to guarantee the authenticity of every detail, including the very instruments that played each note, strum, and beat from "Maxwell's Silver Hammer" to "Polythene Pam."

Our creative approach visually and sonically unveiled each layer of vocals and instrumentation, illustrating the advantages of HD sound and how music is truly meant to be experienced. This campaign won Silver at the Clios. Big thank you to BUCK for this amazing collaboration.

In response to President Trump's threat to defund sanctuary cities, Chicago, a city known for its immigrant-friendly stance, launched the One Chicago initiative. Partnering with Mayor Rahm Emanuel, we rebranded the city as a welcoming place for immigrants.

Inspired by the stars on the Chicago flag, we created a new star logo to celebrate our immigrant-built city. We shared immigrant stories through TV, online, and out-of-home advertising, and designed custom neighborhood stars for display. 30,000 immigrants received help and legal aid through OneChi.org.

The campaign received three gold pencils at the One Show and two bronze at the Clios.

To celebrate Prime Day and highlight Prime’s brand new positioning ‘Prime Changes Everything’, we created The Prime Day Show; a three-part special event featuring award-winning artists Billie Eilish, Kid Cudi and H.E.R. in an immersive musical experience. These groundbreaking performers fused music with powerful visuals and storytelling transporting fans into unique worlds to celebrate a day like no other.

This branded content show was only possible by partnering with the talented teams on Prime Video and Amazon Music, as well as external partners Mekanism and Brand New School.

For the global launch of the new Fire TV Cube, we faced a unique challenge: promoting a product without global availability. To tackle this, we created alt versions of the campaign creative tailored to each region, showcasing both the hands-free and remote version voice-enabled devices.

For the US hands-free version, we tapped into an armless Zombie, and a Villain who demands obedience. And for the UK and Germany, we leveraged the iconic "Lassie" to achieve global reach.

The spots where shot with different talent, product and languages to cover for each region accomplishing global coverage on film and online. Our agency Partner for this campaign was Johannes Leonardo.

To sponsor the Mexican National Soccer team, we created the "Protection Is Our Game" platform for Allstate.

This platform features Memo Ochoa, the goalkeeper and biggest star of the team. We created different spots, live sponsorships during games, Social Posts on the Allstate Facebook channel and Kaptura, an interactive mobile game where the audience has the chance to step in the goal and defend it just like memo Ochoa does. This game was mobile app of the day at the FWA. 

We were set to launch a new Windex campaign, but the only limitation was incorporating their longstanding brand asset, the famous Windex birds. These characters have always been part of the brand communication but they’ve never had a clear role, until today. For obvious reasons, birds hate clean glass, so we decided to have them start a war against the brand. By doing so we used reverse psychology for people to “Don’t Stand for Dirty”.

This new concept, along with a set of different TV spots and a social play between brand and birds won two Webby’s (People’s Voice Awards and Best Use of Animation/Motion Graphics), 14 Addys and was an Effie Finalist.

Experience

  • Director, Creative & Design | Bill.com | Apr 2024 – Present

  • Head of Creative & Design - Shop App | Shopify | Jan 2022 – Apr 2024

  • Global Creative Director | Amazon | Nov 2017 – Jan 2022

  • Group Creative Director | Ogilvy Chicago | Sep 2015 – Nov 2017

  • Associate Creative Director | Energy/BBDO, Chicago

  • Associate Creative Director | Conill/Saatchi & Saatchi, Los Angeles, CA

  • Senior Copywriter | Lapiz/Leo Burnett, Chicago, IL

  • Leo Burnett, Sancho/BBDO & Lowe/SSP3, Bogota, Colombia

Selected Achievements

  • Transferred from Colombia’s Leo Burnett office to Chicago’s headquarters, to run the Allstate Hispanic account.

  • Strategized the “One Chicago” interactive brand platform for the City of Chicago, which is still implemented today.

  • Created the multi-awarded “Portraits Completed” campaign for Kiwi Quality Shoe Care, giving SC Johnson their first Gold Cannes Lion and Yellow Pencil at the D&AD.

  • Awarded Amazon’s first ever Cannes Lion for “Alexa Loses Her Voice” Super bowl Interactive Social campaign.

  • Implemented and ideated Amazon’s Prime current Global brand positioning “Prime Changes Everything.”

  • Led and directed the design for two of the most important products in Shopify’s history to date: Shop Promise and Shopify Markets Pro.

  • Earned the #5 most-awarded Creative Director in the World according to The Drum.

Awards & Honors

  • Cannes Lions: 1 Gold, 3 Silver, 5 Bronze, 48 Shortlists

  • Clio Awards: 2 Gold, 9 Silver, 5 Bronze

  • Effies: 3 Gold, 1 Silver, 2 Bronze

  • Lia Awards: 2 Gold, 2 Silver, 7 Bronze

  • D&AD: 1 Yellow Pencil, 4 Shortlists

  • The Webby Awards: 1 People Voice, 1 Animation

  • One Show: 7 Gold, 3 Bronze, 3 Merit

  • Epica: 2 Sliver, 1 Bronze

  • The Drum: #5 Most Awarded Creative Director In The World

  • Adage: Best Super Bowl Campaign | Alexa Loses Her Voice

  • Featured In: The New York Times, Wall Street Journal, Forbes, Adweek, Creativity, Adage, FWA, Archive Magazine & Communication Arts Among Others.

  • Judge at: One Show, Art Directors Club, Effies, New York Festival, Fiap, El Ojo De Iberoamérica, El Sol, Nova, And Festival El Dorado

Education

  • Executive Master BA in Creative Leadership | Berlin School of Creative Leadership, Berlin, Germany

  • Copywriting as a Second Language | Chicago Portfolio School, Chicago

  • Social Communications, BA in Advertising | Javeriana University, Bogota, Colombia

Interested in connecting? Please drop me a note below.

Interested in connecting? Please drop me a note below.

©️ 2024 Portfolio Nicolas Mejia. All rights reserved.

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