KIWI, the world's leading shoe care brand, had just launched a campaign emphasizing the importance of shoes in achieving success. To showcase this, we curated a unique art exhibit featuring famous portraits with the lower halves completed, showcasing the shoes of iconic figures.

Each portrait was meticulously illustrated to match the original artist's style, color, and lighting, then textured and printed on canvas for a seamless appearance.

We also partnered with Docent, an art education app, to allow users to view the completed portraits by scanning the originals or reproductions, learn about KIWI, and purchase related products.

To bring the gallery experience to the public, we utilized bus shelters near famous art museums, offering a digital audio guide through users' phones, thus transforming famous art into KIWI ads.