BACK TO WORKCITY OF CHICAGO

One City.
One Chicago.

A city built by immigrants. A welcome that belongs to everyone.

City of Chicago · Brand & Integrated Campaign

PARTNER

City of Chicago

AGENCY

Ogilvy

EXPERIENCE

Film, outdoor, digital & PR

01 / THE IDEA

During a divisive period in American politics, Chicago took a stand for immigrant protection. Working with Mayor Rahm Emanuel, we created One Chicago: an initiative expressing the city’s identity as a welcoming city.

The stars on the Chicago flag each represent a milestone in its history. We created a new star to celebrate a city built by immigrants, giving residents a shared symbol and a platform to tell their stories.

One Chicago · Case studyWatch on Vimeo

02 / THE EXPERIENCE

Residents’ stories appeared across television, online, and out of home. The new identity connected those stories with a public statement: Chicago is, and will remain, a welcoming city.

A shared symbol

SELECT TO VIEW IN FULL

One Chicago · ManifestoWatch on Vimeo

100% ChicagoanWatch on Vimeo

03 / THE RESPONSE

CAMPAIGN RESULTS

3 Gold

The One Show · Brand Voice, Reputation Management, and Proactive PR

2 Bronze

Clio Awards · Crisis & Issues and Cause Related

Cannes Lions PR shortlists

2018

Included in Best of Ogilvy

The campaign also received a Clio Public Affairs shortlist. Coverage included CNN, The Wall Street Journal, Reuters, ABC, NBC, Adweek, and the Chicago Sun-Times.

The campaign in context

SELECT TO VIEW IN FULL

NEXT PROJECT

Shopify