During the most divisive period of modern American politics, our city decided to take a stand for immigrant protection. Partnering with Mayor Rahm Emanuel, we created One Chicago. An initiative to rebrand our city as not just a sanctuary city but a welcoming city. Each of the stars on the Chicago flag represent a major milestone in our cityβs history. This inspired us to create a new star to stand as our logo and celebrate being a city built by immigrants. We gave immigrants from all over a platform to share their stories and featured them in TV, online and out of home. In the boldest move yet for immigrant protection, One Chicago proudly symbolizes the fact that we are and always will be a welcoming city.
π Cannes / Shortlist / PR / Real time response
π Cannes / Shortlist / PR / Reputation management
π One Show / Gold / PR / Brand voice
π One Show / Gold / PR / Reputation management
π One Show / Gold / PR / Proactive
π Clios / Bronze / PR / Crisis and issues
π Clios / Bronze / PR / Cause related
π Clios / Shortlist / PR / Public affairs
π Inducted into βBest of Ogilvyβ 2018
Press: CNN / The Wall Street Journal / Reuters / ABC / NBC / Adweek / Chicago-Sun-Times / The Chicago Egotist