Billie Eilish. H.E.R. Kid Cudi. Three worlds to discover.
Amazon · Entertainment, Social & Digital
Amazon
Billie Eilish · H.E.R. · Kid Cudi
Social, on-site & platform integration
Prime Day Show brought three artist-led performances into the Prime Day experience. Our campaign connected the show with audiences across social, Amazon’s homepage, Prime Video, and Amazon Music.
The creative gave each artist a distinct world while making the three-part show feel like one entertainment event.
We created custom social visuals for each artist and a video teaser. The artists shared the show on their own accounts and interacted with Amazon brand accounts and fans on Twitter.
A homepage takeover promoted the show before, during, and after it aired. On Prime Video, it had its own destination and could be discovered like any other show on the platform.
The show earned coverage across music and entertainment press, including Rolling Stone and Variety. The campaign connected the performances with social conversations and discovery across Amazon’s entertainment platforms.
