For social we created custom visuals for each of the artists, as well as a video teaser. Each of the artist also shared the show on their personal accounts and even interacted with other Amazon brand accounts and followers on Twitter (X).
For on-site, we did a complete home take over to tease and promote the show before, during and after it aired.
The three part show also had it’s own Prime Video site and was discoverable as any other show in the platform.
