From a shopping app to a brand people want to spend time with.
Shopify · Brand & Product
Head of Creative & Design
Brand, campaigns & partnerships
Porto Rocha · Brand refresh
I joined Shop in the summer of 2023 as Head of Creative & Design. As the team doubled in size, we developed a broader creative expression for an app connecting shoppers with merchants.
The work spanned a brand refresh with Porto Rocha, Shop Cash, the first Beauty and Wellness Week, Black Friday / Cyber Monday, and exclusive partnerships with Drake Related and MrBeast.
The identity had to work across everyday product moments and larger cultural moments. We extended it into merchant stories, seasonal campaigns, and the evolving Shop Cash sub-brand.
We hosted six geo-gated drops on tour with Drake. Before and after the shows, projected QR codes invited fans to try for free, exclusive Nike × NOCTA merchandise. Each drop helped us improve Shop’s drop functionality.
For the Ages 1–100 video, fans could buy pieces of the actual set for $1 through an exclusive Shop drop. The collaboration extended into episode integrations and Shop Cash giveaways on social.
