Since joining Shop in the summer of 2023 as the Head of Creative & Design, the team duplicated in size and we managed to create bar raising work with a lot of our merchants.
In this page you can find a few of the initiatives including:
A brand refresh done in partnership with Porto Rocha
The creation of the first ever Beauty and Wellness week
BFCM Visuals
Exclusive partnerships with Mr. Beast and Drake Related
And the evolution we’ve worked on for the Shop Cash sub-brand.
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Please visit https://shop.app/ to learn more about the best way to shop from your phone.
In a one of a kind partnership, we hosted 6 geo-gated drops on tour with Drake and improved Shop’s drop functionality every step of the way. The idea was simple and quite impactful. Before and after every show, we projected a QR code in each of the venues for people to try to score free and exclusive Nike x Nocta merch.
There’s no bigger influencer than MrBeast. For that reason we’ve been creating exclusive integrations in some of his episodes as well as Shop Cash giveaways on his social accounts. For the Ages 1-100 video, we created an exclusive drop where people got to buy pieces of the real set of the episode for $1. A few days later, all these collectibles started popping up on ebay for a lot more money.
