Since joining Shop in the summer of 2023, the team has more than double in size and we’ve created bar raising work with a lot of our merchants. Below you can find a few of the initiatives including Beauty and Wellness week, BFCM, exclusive partnerships with Mr. Beast and Drake Related, and the evolution we’ve worked on for the Shop Cash sub-brand.
With over 20 million monthly active users, Shop simplifies shopping and package tracking, enhancing commerce for both merchants and buyers.
Drake Related x Shop
In a one of a kind partnership, we hosted 6 geo-gated drops on tour with Drake and improved Shop’s drop functionality every step of the way. The idea was simple and quite impactful. Before and after every show, we projected a QR code in each of the venues for people to try to score free and exclusive Nike x Nocta merch.
Mr. Beast x Shop
There’s no bigger influencer than MrBeast. For that reason we’ve been creating exclusive integrations in some of his episodes as well as Shop Cash giveaways on his social accounts. For the Ages 1-100 video, we created an exclusive drop where people got to buy pieces of the real set of the episode for $1. A few days later, all these collectibles started popping up on ebay for a lot more money.
