Turning complex products into clear, compelling brands.
Shopify · Product Storytelling & Brand Identity
Shopify
Markets · Shop Promise
Identity, web, film & launch
At Shopify, the challenge was to make powerful commerce products easier to understand and trust. The work connected product strategy with brand identity and launch storytelling across Shop Promise and Markets.
For Shop Promise, I helped create the name and identity from the ground up. For Markets, we translated a complex international-commerce offering into a clear story for merchants.
Markets lets merchants sell internationally while managing complexities such as taxes, currencies, translations, and market-specific content. We refined the story through multiple iterations, developing landing pages, an explainer video, social, email marketing, and merchant testimonials.
Shop Promise was built around a simple customer need: confidence in delivery. The launch identity expressed speed and reliability through clear delivery dates and the promise of a better shopping experience.
The service began within the Shipping team. I advocated for bringing it into the Shop ecosystem, where it eventually found its home.
