A FEW MORE IDEAS
A FEW OTHER AWARD WINNING IDEAS
From pro-bono, to print, to guerilla; smart solutions that pre-date the
The Cara Program empowers individuals affected by homelessness and poverty find quality employment. In the process, their lives are transformed, communities strengthened and paths to success created.
To raise awareness about their program we created the, “Choose” campaign to show that, “life is a matter of choice.” When options are limited, falling into a life of drugs and poverty might be the only option.
Awards:
Cannes Lions Shortlist 2013 - Media
Gold USH Idea Awards
Gold - Addys
Bronze - Shark Awards
Bronze - Wave Festival
Bronze - FIAP
Bronze - El Sol Festival
Bronze - Ojo de Iberoamerica
7+ Leo Burnett Worldwide Creative Review
AGUILA BEER - A penalty kick impossible to miss for THE 2006 FIFA World Cup
DIRECTV
To celebrate Colombia’s National Day, president Alvaro Uribe invited the Spanish team Real Madrid to play against the local team Independiente Santa Fe. This once in a life time game was the perfect platform to promote our 2007 DIRECTV Spanish League Pass.
CONCEPT. If this is all you’re going to see from the Spanish League, you better subscribe to DIRECTV.
DAVIVIENDA BANK
This spot features a fan who's favorite team has lost the 2008 final. Since he wakes up, radio stations, TV news and even fans are still celebrating the victory of the opposite team. His anger keeps building up until we reveal he's a dentist and his first patient is a fan from the opposite team.
TAGLINE. You can be in the wrong place, your money can’t.
Bring it to Davivienda Bank, where you have it all.
The Raid Entomology Lab online videos started as an initiative to prove that SC Johnson Entomologists really know about bugs. Due to the success of the series, the idea was taken to broadcast TV to promote one of their claims. This spot has been the most disgusting production I’ve ever been part of. There’s no CGI and no special effects: roaches were harmed in the making of this television spot. The product does work that well, which was great to see and also horrific.
This spot won a Silver at The Epica Awards and 9 Addys.
Amazon were launching their latest Alexa-enabled product to the world – a new Echo with a beautiful body. To show people just how sexy it was, we gave Alexa the only body that could possibly be better – that of recently named ‘People’s Sexiest Man Alive’, Michael B. Jordan. The Super Bowl spot showed Michael taking the form of Alexa and performing many of the top requests, with his own beautiful twist and in an incredibly charming and attractive way. After launching the spot, it turned out that one person – Kevin Hart – wasn’t so pleased about Michael being chosen for the body of Alexa. Over the course of Super Bowl week, he aired his grievances across social platforms in a series of lighthearted but hilarious posts, tweets, and stories about how he would have been a better, sexier body for Alexa.
Following the launch of our spot featuring Michael B. Jordan as the body of Alexa during Super Bowl week, Kevin Hart immediately chimed in with disbelief around Michael being chosen over him for the role of Alexa’s sexy new body via an Instagram post, reaching his 106M+ followers. Over the course of the week, he continued to chime in via numerous Instagram stories and Twitter posts (where he has 36M+ followers) with all of the reasons that he has a better body and mind than Michael, far more fit for Alexa’s sexy new body, with numerous celebrity friends chiming in from the sidelines. At one point, Michael began chiming in on Instagram with clap backs of his own, which reached his 16M+ followers, with the scale of the conversation only amplifying our Super Bowl spot and highlighting all of Alexa’s capabilities along the way. We worked very closely with Michael and Kevin’s teams to ensure that the banter felt highly authentic to their personalities, and highly engaging for their fans and followers, leading to our 1M+ engagements on social for this campaign.
SHOP PROMISE
A unique platform built to increase conversions, while helping our merchants customers checkout with confidence.
AMAZON
It all started with Alexa Losing her Voice.
AMAZON MUSIC
A Voice Is All You Need.
AMAZON MUSIC HD
A one of a kind international product launch featuring The Beatles.
AMAZON GLOBAL
Think Big, Do Big.
The Think Big, Do Big is a platform construct we created during the early days of the Covid-19 pandemic, to positively shift brand perceptions around the world. The construct uses real facts and data to tell progressive stories through measurable actions of relative scale. The actions presented in the platform, surface Amazon’s motivations to make every day better for our employees, customers, and partners around the world. These are just some of the executions we created, but the campaign featured other media like real-time companion banners, social media posts and as well as radio spots.
FIRE TV EUROPE
Watch What You Love, with or without your remote.
PRIME DAY SHOW
Billie Eilish x Kid Cudi x H.E.R.
ALEXA
Michael B. Jordan VS Kevin Hart
KIWI PORTRAITS COMPLETED
An integrated campaign that celebrates shoe care by completing the bottom half of 10 famous portraits.
ONCE CHICAGO
A rebranding of the city of Chicago as a welcoming city for all immigrants.
DIRECTV PLUS LATAM
When you can record your favorite content, you can watch it when you want to.
TOYOTA HIGHLANDER HISPANIC
A Super bowl social campaign featuring Pepe, the only Hispanic Muppet, and his biggest crush, Eva Mendez.
To launch the 2014 Toyota Highlander, we partnered with the Muppets Most Wanted Movie. During the Super Bowl, additionally to the TV spot featuring Terry Crews, we decided to live tweet with Pepe in partnership with 360i. Unfortunately the game sucked but at least Eva Mendez liked what we created for her retweeting our Vine to her over 6 million followers.
This campaign was featured in Creativity, AdAge, Fast Company, Huffington Post, The Hollywood Reporter, Variety Magazine and Adweek among others.
WINDEX
Don’t Stand For Dirty
ALLSTATE KAPTURA
Using Hispanics favorite sport to show why protection is Allstate’s game.
ROLLING STONE MAGAZINE
We created the first ever ever bilingual edition, for real, ask Wikipedia.
Rolling Stone magazine is an American icon with 45 years of history feeding pop culture news around the world. With the exponential growth of the Hispanic population in the United States, the magazine asked us to find a way to become more relevant.
We proposed to change the language of music. If an American icon like Rolling Stone is focusing on Latinos, creating the first-ever bilingual Rolling Stone will magnify everything related to that culture. And it sure did. The edition sold-out in record time in the United States with over 66 Million media impressions to-date and created a 34% awareness increase among the target audience.
