The way we decided to tell the story via film, was using each of the birds TV spots for them to promote their very creative products to fight clean glass.
These included a bad copy of Windex called Schmindex, a smudge stick, and good ol’ mud.
Then using social, we created a series of rebuttal spots where a Windex representative will reply to the products they have just advertised.
For on-site, we had the birds design their own anti-Windex website full of birdbrained marketing ideas, like workable downloadable ringtones, smudged desktop wallpapers, and a virtual smudge stick for smudging anything online.
For social, we created a “bird” account, who kept engaging with our official Windex page commenting in our posts. The engagement of our socials almost doubled thanks to this unusual partnership.
