Putting protection in the hands of the fans.
Allstate · Gaming & Integrated Campaign
Allstate
Protection Is Our Game
Mobile game, interactive media & film
A goalkeeper’s job is protection. For Allstate, we turned that connection into an experience fans could play, watch, and share.
Kaptura put players in goal. With a tap of their fingers, they could defend their team, share the experience on social, and compete for a place on the daily top-ten chart.
The campaign extended into an interactive banner where viewers chose which way Memo would jump to save a penalty. A Facebook Connect experience put users themselves in goal, while a dedicated website brought the campaign together.
These were experiences built for the platforms of the time; the films and imagery preserve how the campaign worked.
The production connected the live-action films with a broader interactive world built around the same idea of protection.
