Nico Mejia
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Entertainment,
at Your Command.

Familiar screen characters. A different kind of control.

Amazon · Fire TV Campaign
Fire TV campaign artwork
BRAND

Amazon Fire TV

AGENCY PARTNER

Johannes Leonardo

MARKETS

US · UK · Germany

01 / THE IDEA

Fire TV’s campaign used familiar entertainment characters to dramatize a product benefit. In the US, an armless zombie and a villain who demands obedience helped tell the hands-free story.

For the UK and Germany, we turned to Lassie. Working with Johannes Leonardo, the campaign adapted talent, products, and languages for each region.

Fire TV · VillainWatch on Vimeo

02 / THE EXPERIENCE

The creative approach gave each market a recognizable character and a product demonstration. Different casts, language versions, and devices allowed the work to travel across film and online placements without losing the central idea.

Fire TV · Dependable Dog — German editionWatch on Vimeo

A familiar cast, a new role

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Lassie brings the product story to life
Lassie brings the product story to life
The campaign across entertainment and product
The campaign across entertainment and product

03 / THE RESPONSE

The campaign received a Cannes Lions shortlist in 2019 and coverage for its use of Hollywood characters and comedy.

Recognition & press

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Cannes Lions · 2019 shortlist
Cannes Lions · 2019 shortlist
Campaign press coverage
Campaign press coverage
NEXT PROJECT
BILL

BILL — SuiteWorld

BILL — SuiteWorld