The Beatles, revealed layer by layer.
Amazon Music · HD Launch
Amazon Music HD
The Beatles · Apple Corps · Paul McCartney
BUCK
To launch Amazon Music HD, we worked closely with The Beatles, Apple Corps, and Sir Paul McCartney. Every detail needed to feel authentic, right down to the instruments behind each note, strum, and beat.
Our creative approach revealed the layers of vocals and instrumentation visually and sonically, making the benefit of HD sound tangible. BUCK helped bring that world to life.
The film takes listeners inside the music, drawing attention to details they might otherwise miss. The instruments became the visual language of the campaign, from close-up textures to a larger world built around the recording.
We extended the launch into out-of-home placements, including a Times Square execution, carrying the same attention to musical detail into public spaces.
Instagram Stories gave us room to explore the history behind the music. As the video played, fans could tap to pause and read about the song and its details at each step.
The campaign received a Silver Clio.
View the Clio entry