2024 Reel

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2024 Reel / / / / / / /

NICO MEJIA

In-House Creative & Design Leadership for Global Tech

The ‘Alexa loses her voice’ campaign was a two-week customer experience meant to demonstrate how Alexa is irreplaceable. It was a massive team effort, but my small team was tasked with building out the social and on-device experience. Giving a nod to the TV spots, we re-programed Alexa to actually lose her voice in the real world. She still functioned but just a little differently.

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The Shop App by Shopify, is a digital shopping assistant that makes it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love. Shop takes care of the little extras to make online shopping more personal and convenient. The app also helps businesses sell more by making it easier for customers to buy, making it a very special product for both merchants and retail customers.

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Amazon Music is a premium service with millions of songs and playlists. To build momentum around the service, we launched the "A Voice is All You Need" campaign platform.

It showcases powerful vocals and the simplicity of voice with Alexa, featuring artists like Taylor Swift, Lady Gaga, Chance the Rapper, and Alicia Keys. The campaign highlights Amazon Music's lead in voice innovation over rivals like Apple and Spotify and was created in-house in partnership with Buck.

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As a Platinum Sponsor of the 2024 SuiteWorld trade show in Las Vegas, we needed to drive prospects to our booth and encourage them to schedule a demo with us. Rather than waiting for their arrival at the convention center, we engaged them immediately upon landing with strategically placed OOH ads.

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KIWI, the world's leading shoe care brand, had just launched a campaign emphasizing the importance of shoes in achieving success. To showcase this, we curated a unique art exhibit featuring famous portraits with the lower halves completed, showcasing the shoes of iconic figures.

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Markets is one of the most important products Shopify offers. It allows merchants to sell their products around the world while we handle all the complexities like taxes, currency exchanges, translations, market-specific content, etc. It’s a beast of a product, and landing on a robust yet simple landing page was not an easy task. In fact we had to re-do it multiple times until we finally landed on a very robust design system.

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In response to President Trump's threat to defund sanctuary cities, Chicago, a city known for its immigrant-friendly stance, launched the One Chicago initiative. Partnering with Mayor Rahm Emanuel, we rebranded the city as a welcoming place for immigrants.

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The introduction of Amazon Music HD called for a unique approach to emphasize the power of high-definition music. And who could better embody this than The Beatles, with the original sounds of the instruments they used in Abbey Road Studios before the advent of digital music?

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Prime Day, a two-day global shopping event exclusively for Prime members across 21 countries, has evolved from an Amazon birthday celebration to a worldwide phenomenon.

For its seventh year, we broke away from the traditional cardboard world format and introduced a live-action campaign aligned with our brand positioning, "Prime Changes Everything." This fresh approach featured strategic touchpoints to engage Prime members like never before.

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To sponsor the Mexican National Soccer team, we created the "Protection Is Our Game" platform for Allstate.

This platform features Memo Ochoa, the goalkeeper and biggest star of the team. We created different spots, live sponsorships during games, Social Posts on the Allstate Facebook channel and Kaptura, an interactive mobile game where the audience has the chance to step in the goal and defend it just like memo Ochoa does. This game was mobile app of the day at the FWA.

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To celebrate Prime Day and highlight Prime’s brand new positioning ‘Prime Changes Everything’, we created The Prime Day Show; a three-part special event featuring award-winning artists Billie Eilish, Kid Cudi and H.E.R. in an immersive musical experience. These groundbreaking performers fused music with powerful visuals and storytelling transporting fans into unique worlds to celebrate a day like no other.

This branded content show was only possible by partnering with the talented teams on Prime Video and Amazon Music, as well as external partners Mekanism and Brand New School.

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We were set to launch a new Windex campaign, but the only limitation was incorporating their longstanding brand asset, the famous Windex birds. These characters have always been part of the brand communication but they’ve never had a clear role, until today. For obvious reasons, birds hate clean glass, so we decided to have them start a war against the brand. By doing so we used reverse psychology for people to “Don’t Stand for Dirty”.

This new concept, along with a set of different TV spots and a social play between brand and birds won two Webby’s (People’s Voice Awards and Best Use of Animation/Motion Graphics), 14 Addys and was an Effie Finalist.

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For the global launch of the new Fire TV Cube, we faced a unique challenge: promoting a product without global availability. To tackle this, we created alt versions of the campaign creative tailored to each region, showcasing both the hands-free and remote version voice-enabled devices.

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I'm a visionary in-house Creative Director with over two decades of experience, leading creative and design teams in brand development for tech companies.

I have proven ability in delivering award-winning campaigns that drive user engagement and business growth. I'm adept at crafting innovative UX/UI designs grounded in data-driven strategies, with a proven ability to collaborate seamlessly with creative agencies, production houses, and in-house teams both remotely and in person.

Bilingual and deeply connected to the Latin American market, bringing strong understanding of diverse audiences and a relentless drive for results. Expert in developing social media and digital strategies that elevate brand presence and engagement.

I have a strong focus on mentorship, professional development, and maintaining high standards of creative excellence. Specialized in leveraging artificial intelligence to drive groundbreaking creative strategies and transformative user experiences.

Director, Creative & Design | Bill.com | Apr 2024 – Present
Head of Creative & Design - Shop App | Shopify | Jan 2022 – Apr 2024
Global Creative Director | Amazon | Nov 2017 – Jan 2022
Group Creative Director | Ogilvy Chicago | Sep 2015 – Nov 2017
Associate Creative Director | Energy/BBDO, Chicago
Associate Creative Director | Conill/Saatchi & Saatchi, Los Angeles, CA
Senior Copywriter | Lapiz/Leo Burnett, Chicago, IL
Leo Burnett, Sancho/BBDO & Lowe/SSP3, Bogota, Colombia

Transferred from Colombia’s Leo Burnett office to Chicago’s headquarters, to run the Allstate Hispanic account.

Strategized the “One Chicago” interactive brand platform for the City of Chicago, which is still implemented today.
Created the multi-awarded “Portraits Completed” campaign for Kiwi Quality Shoe Care, giving SC Johnson their first Gold Cannes Lion and Yellow Pencil at the D&AD.
Awarded Amazon’s first ever Cannes Lion for “Alexa Loses Her Voice” Super bowl Interactive Social campaign.
Implemented and ideated Amazon’s Prime current Global brand positioning “Prime Changes Everything.”
Led and directed the design for two of the most important products in Shopify’s history to date: Shop Promise and Shopify Markets Pro.
Earned the #5 most-awarded Creative Director in the World according to The Drum.

Cannes Lions: 1 Gold, 3 Silver, 5 Bronze, 48 Shortlists
Clio Awards: 2 Gold, 9 Silver, 5 Bronze
Effies: 3 Gold, 1 Silver, 2 Bronze
Lia Awards: 2 Gold, 2 Silver, 7 Bronze
D&AD: 1 Yellow Pencil, 4 Shortlists
The Webby Awards: 1 People Voice, 1 Animation
One Show: 7 Gold, 3 Bronze, 3 Merit
Epica: 2 Sliver, 1 Bronze
The Drum: #5 Most Awarded Creative Director In The World
Adage: Best Super Bowl Campaign | Alexa Loses Her Voice
Featured In: The New York Times, Wall Street Journal, Forbes, Adweek, Creativity, Adage, FWA, Archive Magazine & Communication Arts Among Others.
Judge at: One Show, Art Directors Club, Effies, New York Festival, Fiap, El Ojo De Iberoamérica, El Sol, Nova, And Festival El Dorado

Executive MBA in Creative Leadership | Berlin School of Creative Leadership, Berlin, Germany
Copywriting as a Second Language | Chicago Portfolio School, Chicago
Social Communications, BA in Advertising | Javeriana University, Bogota, Colombia